Author
1 Gulf College, Oman
2 RCUP Institute for Research and Development, Dubai, UAE
Abstract
Business research often emphasizes statistical measures, publication counts, and narrowly defined outcomes, which can obscure the broader effects of organizational practices and interventions. Despite methodological rigor, existing studies frequently provide limited insight into long-term, systemic, and multi-level impacts. This study introduces a research framework inspired by Magnitude Thinking, a soft-skill-based cognitive approach designed to evaluate organizational phenomena across five interrelated dimensions: scale, impact, complexity, holism, and accuracy. The framework integrates quantitative, qualitative, and mixed- methods approaches to examine business outcomes’ breadth, depth, and systemic interconnections. Building on this perspective, data are conceptualized across multiple contexts, levels, and timeframes to capture interactions between variables, cascading effects, and stakeholder perspectives. The approach allows researchers to assess immediate outcomes, enduring transformations, and cross-organizational implications. Findings suggest that applying this framework generates a more comprehensive understanding of organizational processes, producing methodologically robust, practically actionable, and strategically relevant insights. The study highlights the potential of this framework to guide evidence-based decision-making and improve the evaluation of complex business phenomena.
Keywords
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